Carefully curated goods at a great price. 

Pasta Selection Of Penne, Gnocci, Rigatoni, Casarecce, Fiorelli,

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Say ciao to flavor!

Discover That’s Italy—a curated collection of timeless Italian favorites. Indulge in artisanal pastas, velvety sauces, fragrant pestos, exquisite oils, and antipastos that capture the romance of the Italian table. All made with simple ingredients and authentic recipes.

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Where to buy

Exclusively at independent grocers — because every purchase supports family-owned stores and the communities they serve.

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About Merchant’s Choice

At Merchant’s Choice, we believe you shouldn’t have to choose between great taste, quality ingredients, and a fair price. That’s why we created a line of products that bring together everything you love about food—flavor, freshness, and value—while also supporting the independent, family-owned grocery stores that make our communities strong.

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The Art of Italian Cooking

Why Bronze Cut Pasta Makes All the Difference

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Have a question, idea, or story to share? We’d love to hear from you—your feedback helps us keep bringing you delicious products at a great price, while supporting the independent stores you love.